Business culture refers to the cultural phenomenon generated, created, reflected, propagated, developed by all walks of life, all sectors, all kinds of enterprises in the process of continuous development of business. It is the sum of the commercial material wealth and spiritual wealth created by human in a market economy. Enterprises’ behaviors and characteristics vary under different business cultural environment, which reveal enterprises’ unique corporate culture and brand characteristics formed in different regional business culture. Good business cultural environment can promote the growth of the social economy, enterprises and entrepreneurs.

Economic globalization and the rapid development of technology information provide a good macro-environment for enterprises to go to the world. The world economy has accessed into a diversified era and developed interdependently with integration of diverse cultures. As affected by the long Chinese history and culture, Chinese business culture becomes very unique, which has a profound impact on the growth of Chinese enterprises and social progress in a long time. With China’s growing economic power and international status, Chinese enterprises and commodities nurtured by Chinese business culture will possess a unique sustainable competitiveness in the international market.

To promote the development of business cultural research and practice, 2017 China Business Culture and Management Conference will be held from 02-03 Dec. in Jinan. The conference theme is: Integration and novation of the diverse business culture. The conference will provide a high-level academic exchange platform for scholars in business culture to facilitate their communication and discussion of the latest research output.