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国际市场营销学论坛

发布时间：2008/09/26

[ 会议基本信息 ]

会议名称（中文）：

国际市场营销学论坛

会议名称（英文）：

International Marketing Forum

所属学科：

管理学　经济学　

会议类型：

国际会议

会议论文集是否检索：

不详

开始日期：

2008-9-27

结束日期：

2008-8-28

所在国家：

中华人民共和国

所在城市：

北京市海淀区

具体地点：

主办单位：

Renmin University of China;Department of Marketing,Faculty of Business and Economics,Monash University,GICC International Marketing and Business Centre

协办单位：

承办单位：

议题：

[ 组织结构 ]

会议主席：

组织委员会主席：

程序委员会主席：

会议嘉宾：

[ 重要日期 ]

摘要截稿日期：

2008-6-10

全文截稿日期：

2008-7-30

论文录用通知日期

交修订版截止日期：

[ 会务组联系方式 ]

联系人：

Dr Shanfei Feng

联系电话：

传真：

E-mail：

shanfei.feng@buseco.monash.edu.au

通讯地址：

邮政编码：

会议新闻(共0条新闻）：

会议注册费：

会议网站：

http://www.sinoss.net/webgate/CmdNewsDetail?newsId=7784

会议背景介绍：

    The Asia Pacific region is one of the most attractive, fastest growing regions in the world. The Chinese economy is developing particularly rapidly alongside those of India,Thailand and Vietnam. At the same time, closer economic and trade relationships are developing between countries,especially between China and Australia. China is now Australia’s second largest trading partner.
    This forum will emphasise the need for educators and business leaders to recognise, appreciate, and understand the significance of marketing in the Asia Pacific region. In this forum, we will be engaged in exploration of theoretical and practical aspects of contemporary marketing in the context of the Asia Pacific region. We will explore marketing’s role and reformulation with emphasis on contemporary practice, technology, history and culture, as well as on theory development.
    The forum will bring together academics from leading universities in China, including Beijing University, Tsinghua University, Nankai University, University of International Business and Economics, Fudan University, and universities in Australia, USA and Europe.
    Renmin University of China (RUC, also known as the People’s University of China) was established in 1937. It has become an important teaching and research base in the areas of the humanities, social sciences, and management science in China. The RUC is a comprehensive researchoriented university and its Department of Marketing ranks amongst the best in the discipline among all Chinese universities. It is strong both in teaching and in research.
    Renmin University is located in a western suburb of Beijing, the capital of China, and the host city for the 2008 Olympics. It is the cultural, political, and intellectual centre of the country, as well as a major industrial and commercial metropolis. There are many historic sites to visit, a pleasant climate, friendly and courteous residents and delicious cuisine.
    Monash University is the youngest and largest of Australia’s‘Group of Eight’,leading, research-intensive universities. It is consistently ranked in the top 50 universities in the world by the Times Higher Education Supplement and the Monash MBA is ranked number one in Australia by the Economist Intelligence Unit. The Department of Marketing is an important part of the Faculty of Business and Economics.It is ranked number one in Australia and New Zealand on staff publications in top-twenty ranked marketing journals (Polonsky et al, 2006). The department has 40 academics and provides a wide range of marketing courses at undergraduate, postgraduate and doctoral level.

征文范围及要求：

Topics of interest
• Contemporary marketing and development
• Theoretical perspectives in Asia Pacific marketing and consumption
• Macro-marketing
• Theories of marketing and development–confrontations, cultures and consumption
• Global modernity and the local tradition
• Technologies of global marketing
• Branding and brand management
• Advanced marketing research methods
• Global and cross-cultural marketing
• Consumer behaviour
• e-Commerce and technology
• Marketing strategy and implementation
• Retailing and pricing
• Marketing education and teaching innovation
• International business and management
Paper submission and review process
Participants wishing to present a paper should submit an abstract of about 250 words by 10 June 2008 to the Program Committee. Abstracts should state clearly the purpose, results and conclusions of the work to be presented in the final paper. Papers should include author’s full name, affiliation, mailing address, telephone, fax numbers and e-mail address. All abstracts will be blind refereed by two reviewers. Authors will receive feedback by 30 June 2008. Full papers must be submitted by 30 July 2008.

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